In November 2010, Kelly founded Kellywels.com, which she calls her “passion project.” Her mission is to share her love for cloth diapers and advocate for diapering change. She says she believes that through education and knowledge, parents can be empowered to make more positive diapering choices. Kelly also is a green living promoter and social media marketer.
Kelly was previously known by her peers as the founder and owner of DiaperShops.com and KellysCloset.com, two popular online cloth diapering stores. In the summer of 2010, Kelly decided to turn her business over to new owners and pursue her advocacy passion full-time, without dealing with the day-to-day pressures of running a multi-million dollar business.
Kelly has personally been honored with a Congressional Award from Maine Senator, Olympia Snowe, who also is a ranking member of the Senate Committee on Small Business and Entrepreneurship. The Congressional Award recognized Kelly for her success as a leading entrepreneur in Maine. Kelly also founded TheClothDiaperWhisperer.com blog, which was recognized as a “finalist” for “Blog of the Year” by the Stevie Awards for Women in Business in 2010.
While Kelly is an advocate for diapering change, she has dedicated a lot of her energy supporting causes important to her cloth diaper passion and to her personal life. She champions awareness for organizations like the Cloth Diaper Foundation, Real Diaper Association, Cloth for the Coast and the Susan G. Komen Race for the Cure.
Most importantly, Kelly is a mom to three children, Olivia, Hanz and Riley. She currently lives in Waterford, Maine, which she says is like stepping back in time with older homes that are nestled in rolling foot hills . Kelly spends her free time working on several cloth diapering advocacy projects, including her new book “Changing Diapers: A Hip Mom’s Guide to Modern Cloth Diapering“, loves gardening, and consults with other entrepreneurs on their social media marketing efforts.